According to Masterplast ars poetica, only a successful company can afford to help others. In accordance with this, the Group has been supporting its environment almost since its inception. Over and above making financial donations, the Group urges its employees to promote the welfare of others and to do voluntary work in order to ensure sustainable development.
In order for the aid to always get to the right place at the right time, this should all be done in a transparent way; Masterplast implements its social responsibility action based on carefully worded principles. Accordingly, the Group follows strict ethical norms in its donation activities, and it expects the same from all its employees. Support decisions are made based on professional, strategic and ethical guidelines. The social responsibility action at Masterplast is aided by the Jövő Generációja Alapítvány. The company strives to shape its donation strategy, so as to serve the interests of value creation both for the whole of society and also for the Group.
In its donation practice, the company pays particular attention to schemes supporting child welfare, and helping them to live a full life. Besides this, shaping children’s attitudes is also important for the Masterplast Group, so it subsidises schemes which organise competitions for students, student groups and schools, or which create special drives which urge participants to promote sustainable development, sustainable architecture, urban development and environmental protection.
The Company Group is happy to support the initiatives of local communities linked with the promotion of healthy sports, and the popularisation of a healthy lifestyle. For many years, the Company has been aiding the work of the VIDEOTON FCF Baráti kör, in implementing the club’s sports development scheme. Within the context of the 18th Masterplast Fehérvár Football Festival, the Baráti kör were able to run the events of the “International Five-a-side Football Cup, Family Sports and Health Days” with the company’s support. It is of high priority for the Company Group to be involved in the economic and social life of its immediate environment, not only as an employer, but also as a sponsor to aid the work of foundations and associations which take on a social role.
The Company has joined the supporters of the KÉPES scheme, which was brought into being in 2013 by Székesfehérvár companies, as well as Székesfehérvár City Council. The aim of the initiative designated KÉPES (i.e. the Community Value Creation Scheme – Together for Székesfehérvár!) is for the corporate sphere and the city council to join together to meet challenges waiting for solutions, thus creating lasting value for the local community. Masterplast provides support for the scheme projects in the form of products and expertise, and the team of company employees will be involved in the challenges on a voluntary basis.
As a devotee of broader social responsibility, with the aid of its employees and partners, Masterplast has supported the Magyar Gyermekmentő Alapítványt (Hungarian Save the Children Foundation) with financial donations since 2015. Within the scope of the collaboration which began as a workers’ initiative and has now become a tradition, the company provides the foundation with targeted aid in acquiring special medical diagnostic and teaching equipment. In the end of year “Let’s save the children together” drive, the company’s partners also contribute to the foundation fund with purchases. Supplemented with additional donations from Masterplast, the amount needed to purchase the previously targeted appliance is collected. In 2018, the Save the Children Foundation was supported with another large sum, this time a donation of 2 060 000 forints. The amount donated by the company provided significant help with purchasing a mobile medical minilab device. The Masterplast family is proud that over the years, due to cooperation with partners, they have been able to support the foundation with an amount in excess of 5 million forints.
As a new constituent of the collaboration, the Masterplast – NSCF series of first aid courses for educational institutions was successfully established in 2018. As the first few minutes are of key importance when there is a medical emergency, it is important for educators who deal with children to have the proper skills. Recognising this, the company launched the “Masterplast first aid course” at the end of last year together with the Hungarian Save the Children Foundation, where they present educators with what must be done in case of an emergency. So far, more than 250 educators have attended the training courses.
Masterplast’s goal is to raise its first aid education drive from the city to the county level, then in the long term to the national level.